Catégorie - Advertising

NEW BOOK – Advertising Media Planning in Canada: Traditional, Digital, and Specialized Media by Luc Dupont

12 Avr 2022

How can you maximize the value of your ad spending in a new world characterized by omnipresent Internet and mobility? How can you best reach consumers with traditional and new media? What is the advertising potential of TV, radio, magazines, newspapers, billboards and the Web in this new media environment? ...